5 Personal Branding tips for freelancers

 

 When you are you in the business its really going to be an uphill climb. You have few resources and still building your reputation and trust. Trust is the building block business and here are a few tips on how to create a brand for yourself.

Positioning demystified

One of the many things neglected by a start up enterprise is to think about their positioning Why? Because many ventures would like to serve all segments in the market; they want to all they can be. That is totally ineffective and costly. A barber shop will never be a salon and vice versa. Bruno's barbershop may offer services for females but it is still positioned as a male service barbershop.

Be a successful franchisee

Franchise business has been booming for the past few years. In the Philippines, it is almost in the front cover of Entrepreneur magazine; From Siomai to ink. The promise goes like this, If you have a money, buy a franchise and you have an instant business as a source of extra income. It sounds easy but it is not always that way. A franchise is still a business and like any business, it needs attention.

Which entrepreneur are you?

 

Unlike Doctors or Engineers, an Entrepreneur is hard to define. Some define an entrepreneur as someone who earns their income independently, some one who seeks opportunity or some one who takes prudent risks. But to me the best definition was made by Joseph Schumpeter, that entrepreneurs are people who Disrupt the usual way of doing things.